What It Means To Be A Small Business, TO US.

Chelsea Morgan
2019-11-22T11:26:00-06:00

Dear DEAREST Supporter,

I'll be honest, I sat down to do the social media and email content for Black Friday, Cyber Monday, and Small Business Saturday - I searched Pinterest for the most fitting quote I could find - about small business. The cliche 'when you support a small business, you support a dream' appeared over and over, and whilst it is true, it is not a good enough depiction. So I decided to tell my own definition of Small Business.

With a small business there is no corporate office - making emails, doing visual floor plans, buying for next season with an endless budget, and a million dollar insurance backing. Furthermore, there is no computer system that suddenly imports its contents into your system, priced and ready to sell online. There is no person you've never met putting a curated representation of your business onto social media, or managing your website to accurately represent your current inventory, in an organized way. It isn't a team of fifteen graphic designers and marketing professionals putting emails together, either.

A small business is however, a corporate office, that often has our own children running around it, growing with our dreams. A momma bringing her child with her, because we were covering for a 'staff' that feels a whole lot more like family. A group chat, that literally never quits. We grow together, professionally and personally, and I mean, we could all write a book on each other, and the inside jokes we share.

All of this to say, these relationships, this business, and the dreams we have, wouldn't be possible without you, thank you. From the bottom of our hearts.

xoxo, PNB

AMEN, to all the crazy things that happened, to make me who I am, I say AMEN.